The apparel industry that will be moving forward strugglely in 2020

When the number on your phone’s screen is no longer ’2019′, but ’2020′, do you realize that in your daily work and life, time passes like a flash? With each dull or unexpected day, we have passed the ‘mid-point’ of 2020; Looking back at the first half of 2020, it’s natural that individuals have their own personal feelings, but what we can find in the lives of millions of individuals is that each of them is living in a “pandemic” world.

Indeed, the global proliferation of the unexpected Covid-19 novel Coronavirus has now become a ‘bug’ on the minds of people around the world since January this year. In the fashion industry, I am most touched by the various disturbances that the coVID-19 epidemic has caused to the fashion industry. Today, let’s go to the NOWRE perspective and look back with us at the fashion world under the epidemic in the first half of 2020.

Although the epidemic has stopped the offline shows, it has made the digital shows a new prelude.

COVID in early 2020-2019 outbreak, although New York and London fashion week blacklist, but into the milan fashion week schedule, the serious outbreak of spread to Italy has many designers to join milan fashion week, model, with the brand of invited guests workers’ there ‘, more let the first half of the established many fashion week schedule changes.

It will be a long wait to return to the full house and spotlight of fashion shows, but in this special period, we can see the curtain is slowly opening on the era of online fashion shows.

Online shows are not the ‘new look’ of 2020, but they are becoming more and more popular in the fashion world due to the coVID-19 epidemic. Dominated by digital and network streaming media, the online shows, mainly in the form of live and recorded public exhibitions, have become the main channels for brands to release new works in the summer and autumn of 2020. This does not forbid us to think: under the epidemic situation, the cancellation of traditional shows seems to be the “general trend”; But on the other hand, can online shows bring a new turning point for the fashion industry? The following appear to be part of a changing trend in the industry.

We, who are also in the clothing industry, are also a big challenge for us.Stick to your own direction, adjust your plan in time, adapt to changes in social consumption patterns, and go further in difficult times.

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Post time: Aug-14-2020